How Much Does it Cost to Mail 1000 Flyers or Letters for a Direct Mail Campaign?

Despite its declining popularity in the past years, direct mail is making a comeback. This is because people can see the value of targeted campaigns that generate leads and sales. It also provides an opportunity to build brand awareness, which is key in a competitive business environment. However, before you start sending out your postcards or letters, you should have a clear idea of how much it will cost.

The cost of direct mailing can be broken down into various elements like design, copywriting, printing, personalization, and postage. In addition to these, your campaign can be impacted by other external factors. These can include the type of collateral you use, how many pieces you print, and whether you want to use triggered mail. Depending on your campaign goals, you may need to select different formats. For example, if you are looking to nurture current and former clients, a letter or postcard with a simple message will work well. On the other hand, if you are trying to attract new customers, a more comprehensive brochure or catalogue may be required.

When deciding on a format, consider the size and shape. Unusual sizes and shapes can increase printing costs, while standard sizes can be more affordable. Similarly, the choice of finish is important. Glossy and matte paper are both popular, but each will impact your printing costs differently.

In addition, you should consider how many copies you want to print and the types of graphics you plan to include. The more intricate the designs, the higher the cost. Likewise, including reply devices will increase your overall cost.