Direct Mail Costs

Direct mail is a powerful marketing tool, but it’s important to understand the cost involved. The following tool provides an estimate of the direct mail costs based on the type of campaign and target market size you require.

This estimate takes into consideration the creative, data processing and proofing of your direct mail campaign. It also includes the time required to integrate your direct mail into a multi-channel marketing campaign.

Depending on your target market, you may choose to use postal code targeting or personalized mail to deliver your message. These options will increase or decrease the cost per piece of your direct mail.

Copywriting is a crucial component of direct mail. Great copy can inspire customers to take action, whether that’s visiting a website, scheduling an appointment or buying a product. The average cost of copywriting for direct mail is $100 to $2,000, depending on the length and complexity of the message.

Design is another major expense when creating a direct mail piece. You could do the design in-house to save money or purchase pre-made templates online for a variety of formats, such as postcards, brochures and leaflets. These templates range in price from $1 on average for a basic template to $20-$40 for more advanced and flexible designs.

Printing charges can be high, especially for oversized pieces such as brochures and catalogs. However, this type of direct mail often delivers a higher response rate than smaller pieces.